Advertising & Benefits
Advertising on elpaseocruisenight.com can expand awareness of your business and encompass an entirely new set of customers.
Individuals who never set foot in your retail location may become avid customers why “El Paseo Cruise Night” drives the business to your door. Advertising on elpaseocruisenight.com allows you the opportunity to showcase your business. It draws visitors from our local area as well as places around the globe.
If your business has a limited marketing budget, web advertising with us offers a very affordable way to reach new customers!
Reach More Customers
Cost Effectiveness
Personal Touch
Exposure To Visitors
Pricing and Packages
El Paseo Cruise Night Sponsorship Opportunities
2026–2027 Season
Join Us for Another Exciting Season!
El Paseo Cruise Night is one of Palm Desert’s most beloved traditions, bringing together classic car enthusiasts, residents, visitors, and local businesses for an unforgettable evening on El Paseo. Sponsorship is a great way to showcase your business, build relationships, and gain visibility throughout the season.
2026–2027 Cruise Night Schedule
Cruise Nights
- Friday, November 6, 2026
- Friday, December 4, 2026
- Friday, January 8, 2027
- Friday, January 22, 2027
- Friday, February 5, 2027
- Friday, February 12, 2027
- Friday, March 5, 2027
- Friday, March 19, 2027
- Friday, April 2, 2027
Special Events
- Welcome Back Dinner – Wednesday, November 18, 2026
- Classic Cars Under the Stars – Wednesday, March 24, 2027
SEASON SPONSORSHIPS
Digital Sponsor
$300
A simple and affordable way to keep your business visible throughout the Cruise Night season.
Includes:
- Logo and phone number featured on the El Paseo Cruise Night homepage
- Logo featured on the Cruise Night Advertising Page
- Logo included in every Cruise Night e-blast
- Recognition as an official El Paseo Cruise Night sponsor
Cruise Night Showcase Sponsor
$900
Be part of every Cruise Night and connect directly with attendees all season long.
Includes:
- Promotional booth space at all nine (9) Cruise Nights
- Company logo featured on Cruise Night promotional materials
- Recognition in every Cruise Night e-blast
- Recognition on Cruise Night social media promotions
- Opportunity to display a company banner at each Cruise Night
- Opportunity to distribute promotional materials and giveaways
- Recognition from the emcee during each Cruise Night
Community Visibility Partner
$1,200
Combine in-person engagement with direct marketing to Chamber members.
Includes:
- Everything included in the Cruise Night Showcase Sponsor package
- Six (6) dedicated Chamber Member E-Blasts
- Customized distribution schedule throughout the season
- Package savings compared to purchasing separately
Presenting Sponsor
$2,000
Receive premier recognition and maximize your visibility throughout the Cruise Night season.
Includes:
- Everything included in the Community Visibility Partner package
- Premier logo placement on Cruise Night marketing materials
- Recognition as a Presenting Sponsor throughout the season
- Opportunity to welcome attendees and make brief remarks at each Cruise Night
- Preferred promotional booth location at all nine (9) Cruise Nights
- Four (4) tickets to the Welcome Back Dinner
- Four (4) tickets to Classic Cars Under the Stars
- First right of renewal for the following season
SPECIAL EVENT SPONSORSHIPS
Welcome Back Dinner Sponsor
$1,500
Celebrate the beginning of the Cruise Night season while networking with business leaders, sponsors, and classic car enthusiasts.
Includes:
- Reserved table for eight (8)
- Company logo on event marketing materials
- Recognition on the Chamber website event page
- Recognition in event e-blasts and social media promotions
- Opportunity to display a company banner during the dinner
- Opportunity to provide promotional items or giveaways
- Verbal recognition during the program
- Opportunity to welcome attendees with brief remarks
Classic Cars Under the Stars Sponsor
$1,500
Showcase your business during one of Cruise Night’s signature events.
Includes:
- Reserved table for eight (8)
- Company logo on event marketing materials
- Recognition on the Chamber website event page
- Recognition in event e-blasts and social media promotions
- Opportunity to display a company banner during the event
- Opportunity to provide promotional items or giveaways
- Verbal recognition during the program
- Opportunity to welcome attendees with brief remarks
Cruise Night Dinner Partner
$2,750
Sponsor both signature Cruise Night events while receiving expanded recognition and additional value.
Includes:
- Reserved table for eight (8) at both dinner events
- Company logo on marketing materials for both events
- Recognition on the Chamber website event pages
- Recognition in all event e-blasts and social media promotions
- Opportunity to display a company banner at both events
- Opportunity to provide promotional items or giveaways
- Verbal recognition during both programs
- Opportunity to welcome attendees with brief remarks at both events
- Package savings compared to sponsoring each event individually
Interested in Something Different?
We’d be happy to customize a sponsorship package to help you meet your marketing goals. Whether you’re interested in sponsoring a single event, increasing your visibility throughout the season, or creating a unique promotional opportunity, we’d love to work with you to build a package that fits your business.
Contact:
Alisa Williams
President & CEO
Palm Desert Area Chamber of Commerce
760-346-6111
